In Chapter 2 one of the chapter objectives is to see how how sports and entertainment marketers differ in their marketing strategies. Sports Marketers use a variety of different marketing strategies to market their product to different audiences. Companies that sell team memorabilia tend to go after a specific market of loyal fans for each team. People who root for a specific sports team will most likely root for the team for a long time so by selling a product like a hat or a T-shirt showing the specifics team's emblem on it. The consumer feels like its helping the team by buying its product as well as showing their support to the team through the gear. Entertainment marketers might try to do a similar marketing tactic to those of sports marketing by selling music T-shirts at a concert. If an artist or actor has a new album of movie coming out the marketer might have them go on talk shows to promote their new product. These marketing strategies creates hype for the artist or the team so that more people will buy the product.
Another one of the chapter 2 objectives is to show how sports marketing effects today's market. The marketing of sports greatly effects the whole market of sports. Sports get much higher revenues and players get much higher salaries due to sports marketing. T.V. companies pay millions to billions of dollars for the rights to show certain sporting events such as the N.B.A season or the Superbowl. This is because they gain huge revenue off of selling commercial time to different companies. Companies who buy commercial time hope that by advertising to the market that is watching the sporting event, that they will buy the product that they are marketing. In turn companies who are buying commercial space are willing to pay large amounts of money to have their commercials advertised to these markets. This cycle of revenue is a win win for all parties involved and is helpful to generate revenue for all the parties involved in sports marketing.
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