Dustin Pedroia Charity; Sports Marketing Blog Post

Dustin Pedroia of the Boston Red Sox has a charitable program called Pedroia's Platoon. This charitable program gives Red Sox tickets to military members and their families. These tickets let the families meet with Dustin during batting practice and allows the family to have a good time together by watching a game at Fenway Park. 

This organization is a helpful marketing tool as well as a helpful charitable organization. This charity is a good marketing tool because it shows that the team supports military families and their cause. This makes the Red Sox organization show that it cares about the surrounding community and fan base as well as it giving back to the people who have served this country. The charitable organization is also good marketing for Pedroia as well because it puts him in a positive light and shows that he cares about the fan base as well as the military members and their families. 

Source:  http://boston.redsox.mlb.com/bos/community/player_charities.jsp#Pedroia